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What is conscious fashion?

The fashion industry is notorious for cheap labor, overproduction, resource-intensive practices and trends that come and go faster than we can digest (or buy).

A cheap, new t-shirt or pair of jeans may sound great, but it has heavy consequences and negative implications such as:

"Sustainable fashion" has become a widespread movement over the last 10 years or so, however, the conversation has remained stagnant with the information, marketing, and verbiage.

is an approach that takes into consideration not just the sustainability aspect, but all other factors such as

fairness

circularity

speed to market

responsibility

& ethics.

These factors are not only considered but are built into and maintained within a brand to ensure a well-rounded, integrity-driven, people-first brand.

Sky
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addresses the lifecycle of fashion products

You may be asking:

What is a circular fashion system and how can we implement this within our brand?

What about a garment makes it circular?

Are we designing with the end in mind?

How can we trace a garment and communicate it effectively to our customers?

Clothing Rack
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addresses fashion's love affair with overproduction, overconsumption & the need-new-now culture

You may be asking:

How can revenue grow without making an unnecessary amount of products?

Can we set our brand apart from the overconsumption status quo?

Do we want to be a part of the typical fast-fashion business model?

Are there viable manufacturing systems that could foster creativity while omitting the lightning-fast production norm?

Cotton Branch
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addresses the fashion design process over the last  200+ years, its boom in the industrial revolution & reliance on earth's un-renewable resources

You may be asking:

How can the products we create sustain over time?

How can we communicate that "sustainability" isn't the only part of the conversation?

Is zero carbon, zero plastic or polyester free possible?

What defines a sustainable product?

Textile Worker

addresses the fashion industry's notorious questionable moral principles

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You may be asking:

Does my brand's business model revolve around the highest profit or around the garment worker's quality of life?

Do we prioritize quality over quantity?

How do we honor cultures and traditions instead of appropriating them?

Do we have any systems to combat the offshoring of second-hand clothing to developing countries?

Laws and regulations
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addresses the fashion industry's lack of accountability in many facets such as production volumes, deforestation, carbon emissions, etc.

You may be asking:

What is the relationship between the apparel industry and the earth? Do we have a responsibility to leave it better than we found it?

How are we taking responsibility

for our product's impact on the earth? 

What is our responsibility in educating people about the fashion industry?

What responsibilities do we have to garment workers, our customers, and future generations?

Tailor
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addresses fashion's reputation for impartial treatment, discrimination & engaging in forced or exploited labor, low labor wages, and animal cruelty

You may be asking:

Do we use factories that engage in impartial labor practices?

Are we involved in animal testing or do we use animal fur?

Is "fairness" seen in every touch point of our brand?

How can we communicate to our customers the fair labor wages within the cost of a product?

all of these fall under the umbrella of being a conscious brand and choosing to do better than the traditional industry systems

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want to know more about the world of conscious fashion?

take a peak!

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